Your DMs are full of people who wanted to book.
"Do you have anything Saturday?" arrives while you're with a client, and by the time you answer they've booked somewhere else. Appointfy replies instantly with your real availability.
From DM to booked, without you
Every message gets an answer in seconds, even at midnight.
Answers while your hands are busy
Someone asks about your availability mid-appointment. They get your booking link straight away instead of waiting three hours for you to look up from a client.
A link in bio that actually books
Your bio link opens a real booking page with your services, your team and your free hours — not a generic form and not a linktree that leads nowhere.
Story and reel viewers convert
The people who watch your work are your warmest audience. When they DM you, they get a way to book in the same minute instead of a promise to reply later.
One inbox, one calendar
Instagram and WhatsApp bookings land in the same calendar. No double bookings, no switching between apps to remember who asked for what.
How a booking actually happens
Five steps, start to finish. Most of it runs without you touching anything.
- 1
The client messages you
A follower sends you a direct message on Instagram — a question, a comment reply, anything.
- 2
They get one booking link
They instantly get one booking link with your services, your team and your real availability.
- 3
They pick a service and a time
They pick a service and a time in their browser. No app, no sign-up, no back-and-forth.
- 4
You approve with one tap
You get a notification with the details and two buttons. One tap and it's confirmed.
- 5
Reminders take it from there
Reminders, confirmations and the review request go out on their own.
Instagram booking questions
Do I need an Instagram Business account?
Yes, a Business or Creator account. That is the only requirement — you connect it once and keep posting exactly as you do now.
Does it reply to every DM automatically?
It replies to people asking to book, with your booking link. Normal conversations stay yours — you still read and answer your DMs like before.
Can I put the booking link in my bio?
Yes. You get a public page with your services, team, photos and opening hours, and its link works in your bio, in stories and in a QR code.
Will my followers need an app?
No. The booking page opens in their browser. They pick a time and confirm without installing anything or creating an account.
Does WhatsApp work at the same time?
Yes. One account handles both. Clients who write on Instagram get answered on Instagram, clients on WhatsApp get answered on WhatsApp.
How much does it cost?
$20 per staff member per month, all features included. No commission on your bookings, and the first 7 days are free without a card.
Stop losing bookings in your DMs
Set it up in about 20 minutes. 7 days free, no card required.
Start free trial